Mostafizur RahmanServices / Business & Marketing Analytics
Business & Marketing Analytics
Evidence for growth: what drives sales, customers and campaigns.
- Sales Analytics
- Customer Segmentation
- Conversion Analysis
- A/B Testing
- Campaign Reporting
- Marketing Analytics
- KPI Tracking
Final pricing depends on data volume, complexity, and agreed deliverables.
Discuss your projectService overview
The problem, and what you gain
The problem it solves
Sales, customer and campaign data often live in separate places, which makes it hard to see which customers, channels and campaigns actually drive results. Decisions about spend and targeting end up resting on partial views.
The value to you
You receive a clear, evidence-based view of sales performance, customer behavior and campaign results, so you can focus effort on what works and test new ideas with measurable experiments.
Scope of work
What this service covers
- Sales and revenue trend analysis
- Customer segmentation and behavior analysis
- Conversion funnel and drop-off analysis
- Campaign and channel performance reporting
- A/B test and experiment analysis with significance testing
- KPI definition and performance tracking
- Recommendations written for decision-makers
My process
How the work runs
Frame
We agree the business goals, the metrics and the decisions the analysis should support.
Prepare
Data from each source is cleaned, joined and checked before any analysis.
Analyse
Sales trends, customer segments, conversion steps and campaign results are examined.
Test
Experiments and differences between groups are tested with suitable statistical methods.
Present
You receive the findings and recommendations, with a walkthrough to discuss next steps.
What I need from you
Inputs to get started
- Sales, customer or campaign data (exports from your CRM, store, advertising or email platforms)
- Definitions of the key metrics, such as conversion rate and revenue per customer
- The business goals and the decisions the analysis should inform
- Details of campaigns or experiments run, including dates and audiences
- A contact person who knows how the data was collected
What you will get
Your deliverables
- Analysis report with charts and plain-language findings
- Customer segments with profiles and sizes
- Campaign and conversion performance summary
- A/B test or experiment readout with the statistical method explained
- Prioritised recommendations with stated assumptions
FAQ
Frequently asked questions
Which data sources can you work with?
Exports from CRM, e-commerce, advertising and email platforms, as well as spreadsheets and databases.
Can you analyse an A/B test?
Yes. I check the test design, calculate significance, and explain the result in plain language, including whether the sample was large enough.
How are customer segments defined?
Using behavior and value measures agreed with you, so the segments are meaningful for marketing and sales decisions.
Will you recommend what to do next?
Yes. Recommendations come with the evidence and the assumptions behind them.
Is this suitable for a small business?
Yes. Even modest sales or campaign datasets can show which customers and channels perform best. We agree a scope that fits your data and goals.
Get started
Ready to talk about Business & Marketing Analytics?
Send a short description of your data and what you need to achieve. I'll reply with a scope and a quote. Starting at $100.